More and more businesses are investing in company culture and there’s a good reason why. Research shows that a strong employee culture can influence organizational performance, customer service, employee engagement, and retention, all while having a huge impact on a company’s bottom line.

Here are four reasons why investing in your company’s culture can have a positive and lasting effect on your business.

1. Attract and Retain Top Talent

High employee turnover is costly and can directly impact morale. By creating a healthy culture, employees feel valued and tend to stay with a company for a longer period of time. It can also make you a more attractive employer.

2. Increased Productivity

A positive work environment can lead to higher job satisfaction, deeper employee engagement and increased productivity. Engaged employees are enthusiastic towards work and go above and beyond.

3. Employees Become Advocates

When employees love where they work, they become amazing advocates for their brand. This can have a positive impact on recruitment, sales and ultimately revenue.

4. Improved Customer Satisfaction

When employees feel empowered and supported, they’re motivated to do their best and work harder to ensure their customers receive that same level of care. Higher customer satisfaction often leads to increased sales and profitability.

At Bank of Southern California, our mission is to make a difference—not just in the lives of our clients, but also our employees. We strive to provide a supportive and positive environment for all employees. After all, A strong employee culture is the foundation for a strong business.